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Psycho-entity project
Air, earth, fire and water. These four elements, from a psychological point of view identify the different personalities in our society. Every man corresponds to an element and he will be in touch with other individuals made by different elements. Different hypotheses have resulted through a relationship between two people of different elements, in a human relationship, there is the strongest personality that prevails, creating a "generative" or "destructive" entity which in that mix and blend different perspectives of life. And that's the ultimate goal of establishing different relationships.
I enjoyed starting from the idea that the elements are essential, fundamental to human life
because without them there would be no basics for life (thanks to the air we breathe, the
fire warms humans, the earth produces food and water essential for our body), but
combined with society and especially with people, everything from simple becomes complex.
The name of Psycho-entity cames from “Psychological entities of man."
Antonella Zito (IT)




Title: Psico-entità
Year: 2013
Duration: 4:38 minutes
direction: Antonella Zito
shooting and editing: Antonella Zito
production: Reload Factory
choreography: Maria Chiara di Giulio
dancers: Cavallo Roberta Silvia, Leo Stella Anna, Pinto Fabiana e Spinelli Francesca
soundtrack: Loredana Morrone – titolo: “Opposte affinità”
musical interpretation: Debora Rossini
I' m Antonella Zito, I was born in Bari 25 years ago. I'm a graphic designer and I have a company of Communication and Fashion “Reload Factory” in Francavilla Fontana (Br), Italy.
I take care of installations, photo, video-art, digital art and contamination between these different forms of art.
I like to create representations, solutions techniques, search for visual effects, use of support materials, often combined and mixed together, in line with new technologies and new forms of expression.
My artistic career includes exhibitions to national and international level.